Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Quick Tip | Marketing — The Funnel and the Flywheel | New Breed Marketing

Name: Quick Tip | Marketing — The Funnel and the Flywheel | New Breed Marketing
Uploaded: 2019-05-06T20:58:24+00:00
Duration: 29 s
Channel: Patrick Biddiscombe
Description: A short marketing Quick Tip video (New Breed Marketing) featuring Guido who recommends keeping both the traditional marketing funnel and the newer…

6 May 2019 · 0 min

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A short marketing Quick Tip video (New Breed Marketing) featuring Guido who recommends keeping both the traditional marketing funnel and the newer flywheel concept. He advises using the funnel to measure marketing performance over time and layering the flywheel on top to track whether marketing is delighting attracted and engaged people.

This is Guido from New Breed with your marketing Quick Tip of the Week A lot of people have been talking about the differences between the old marketing funnel and the new and improved flywheel. In my opinion, both of those concepts should continue to exist. Your marketing funnel is going to be a great way to measure the performance of your marketing over time, but the flywheel should now be layered into that so that you can see whether or not you're delighting the people that you're attracting and engaging with in your marketing efforts. This has been Guido with your marketing Quick tip.