Rolls Royce 100X'd Sales Thanks To This One Ad

David Ogilvie's like one of his most iconic ads is this Rolls Royce ad. It's at 60 miles an hour. All you hear is the clock. All you hear is the clock. And so it's basically saying, this car is so luxurious and quiet, the only thing you're going to hear is the clock on the dashboard. You know what's, there's two incredible parts about that line. So the first incredible part speaks to something people miss when they want to write great copy, is the research. And so that line is taken from a technical specification doc. It's not something he wrote. Right. He pulled it out of the specification doc. That single ad doubled the sales for Rolls Royce. So it's a great example of like, if you can distill, if you can really find that your customer will really resonate with the copy, kind of doesn't matter as much as actually the benefit.