Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Simple Steps to Create a Facebook Business Page

Name: Simple Steps to Create a Facebook Business Page
Uploaded: 2023-05-30T15:00:35+00:00
Duration: 27 s
Channel: Patrick Biddiscombe
Description: A short tutorial-style YouTube video by Patrick Biddiscombe (uploaded May 30, 2023) explaining Facebook's built-in analytics options after the legacy…

30 May 2023 · 0 min

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0:27

A short tutorial-style YouTube video by Patrick Biddiscombe (uploaded May 30, 2023) explaining Facebook's built-in analytics options after the legacy analytics tool was removed. The speaker recommends using Ads Manager and focusing on key metrics—reach, impressions, relevance score, and cost per result—to gauge campaign performance.

Facebook analytics used to be the go to for understanding your audience's behavior, but that was axed. The good news is that Facebook still comes with built in analytics options. Ads Manager lets you go deep on a number of metrics. There are a lot of things to explore, but some of the key ones to focus on are reach impressions, relevant score, and cost per result. Even with just those, you should be able to get a good snapshot of how good your campaign is performing. There's also another thing you might find interesting.