Social search is replacing Google
30 May 2024 · 1 min

0:56
Short promotional/educational YouTube clip by Patrick Biddiscombe arguing that Google is losing traction—exacerbated by poorly received AI overviews—and that younger users (Gen Z) increasingly prefer social media search engines for recommendations and reviews. The clip positions "social search" (aka Social SEO) as an opportunity for brands and ends with a call-to-action to watch a related how-to video.










