Patrick Biddiscombe walks through setting up a TikTok Shop from scratch. Willow Boutique made $750,000 in 60 days after launching in November 2022. You'll learn the platform's advantages for discovery and how to avoid common mistakes.
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This clothing boutique made $750,000 in just 60 days. So how'd they do it? Nope, it wasn't through an expensive marketing campaign or even a Super bowl ad. In November 2022, Willow Boutique joined TikTok Shop, the popular social platform's new streamlined e commerce experience. TikTok Shop lets users purchase products from their favorite brands without ever exiting the app. By adopting a consistent live selling and shopping video strategy, Willow Boutique has become one of TikTok's top fashion sellers in less than a year in According to their website, in 2023, Willow Boutique had to purchase an additional 20,000 square feet of warehouse space literally just to keep up with their booming business. And Willow Boutique isn't a fluke. 70% of TikTok users actually discover new brands through the platform, and 3 and 4 are likely to actually buy something while using it. One of the mantras of owning a business is to go where the people are. And right now, that's TikTok shop. So in my latest video, I'll show you everything you need to know about setting up your business on TikTok, managing your TikTok shop, and the mistakes you'll want avoid. Come check it out.
