Steven Bartlett’s Content Creation Equation Explained

His name is Stephen Bartlett. He has one of the most popular podcasts in Europe, 35 million monthly downloads. That's not the only thing he does. But he originated from social media, and the thing that he excels at is content creation. And it was four clear steps that he did time and time again. First one is something that you and I love, frameworks. He started every single point with a simplistic framework. The framework was really well branded, and it was concise and clear. It was not overly complex. Number two, he brings the framework to life with an incredible story. And that story is always told through the eyes of a famous personality. He talked about an Olympic team. He talked about a scientist. He talks about someone who demonstrated that every segment needs to end with an actionable takeaway. People actually want to take something away from your talk that they feel they can actually implement within their own business, within their own careers.