Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

The #1 Mistake Companies Make When Launching A Freemium Product

Name: The #1 Mistake Companies Make When Launching A Freemium Product
Uploaded: 2023-10-26T19:00:26+00:00
Duration: 38 s
Channel: Patrick Biddiscombe
Description: A short advisory video by Patrick Biddiscombe warning founders about a common mistake when launching freemium products: building the product without…

26 Oct 2023 · 1 min

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0:38

A short advisory video by Patrick Biddiscombe warning founders about a common mistake when launching freemium products: building the product without planning scalable distribution. The speaker contrasts non-scalable paid acquisition (direct-response ads) with product-driven growth approaches and recommends designing the freemium experience so each new user helps acquire ~2–3 additional users, yielding scalable leverage.

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I talk to a ton of founders and I hear a lot of the same thing. It's like you want to build a freemium product, you build it, you put it out there, and then it's kind of crickets because you haven't thought about how you're going to drive distribution and eyeballs to the product, Right? And so you're probably going to either have to dump a bunch of cash into direct response ads and things that are going to bring people to the top of the funnel, but that's not really scalable. And what you really need to be thinking about is for every user you're bringing in, how is that user going to incrementally help you bring in 2 to 3 more incremental users that maybe you didn't have access or reach to? And that's really how you're going to get the most leverage out of your freemium go to market. It's that scale you're going to get on the distribution side.