The #1 Reason Your Idea Won't Work (Probably)

Experimenting could sound very platitudinal, right? Yeah, I experiment all the time. Jerk. Tell me what to do. I don't know all of your marketing scenarios, but this is what I can tell you. If you are working on something or you're writing something or you're shipping a social media message, if you are, like, so excited to hit publish, it's going to work. The opposite is also true. If you're, like, mailing it in and you can see the team's like, oh, I'm punching through my process. Next up is this post, and I'm going to get that done today and then we're going to move on to the next thing, then it's not going to work. It's actually not any more complex than that. The best work ever done, anybody who I've worked with has ever done. It's like we're just going back and forth. There's high energy to it. You're just like, oh, gosh, yeah, let's do this, let's do this. And I can't wait for everybody to see it. I'm wondering what people are going to say and if, like, that's the vibe of what's happening. It's always going to work.