The 2 BIGGEST Storytelling Mistakes

Telling stories is really hard because you fail for one of two reasons. You either tell people the story you think they want to hear, not the story that's authentic to you, or you tell the story that's authentic to you, but in a way that is so self centered that nobody else can understand it. And like, when it's magical, the reason storytelling works is because it is so sharp, it is so focused, it is like singular to one person's mind that it is so clear. And that clarity also makes it universal. But the word choice and how that story is brought to life is so universal that it can appeal to everyone versus just being in some like, weird, clunky jargon, colloquialistic language of that one person. Right? And like, getting those two things to juxtapose is actually very, very, very hard.