Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

The $500M Marketing Strategy Literally ANYONE Can Steal

Name: The $500M Marketing Strategy Literally ANYONE Can Steal
Uploaded: 2024-10-12T16:00:24+00:00
Duration: 30 s
Channel: Patrick Biddiscombe
Description: Short excerpt from a YouTube video ("The $500M Marketing Strategy Literally ANYONE Can Steal") in which two speakers discuss effective community-oriented…

12 Oct 2024 · 1 min

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Short excerpt from a YouTube video ("The $500M Marketing Strategy Literally ANYONE Can Steal") in which two speakers discuss effective community-oriented marketing. Key claim in this chunk: instead of overtly promoting a product, engage communities by offering contextual solutions to their real problems—e.g., invite people to a pre-scheduled call where you solve their full problem in 30 minutes, thereby delivering value rather than a hard sell.

You can say you were promoting your product but actually you were promoting a solution to their problem. Right. I think where a lot of people go wrong is when you're just out and out in a community. Here's my product, like buy something. But it's not actually contextual to the conversation. It's not contextual to the problem that community is discussing. And what you're saying is, no, I went in with a real solution. I could get you on the phone and I can actually tell you that solution in 30 minutes. So I've actually delivered.
You're not telling you the solution 30 minutes or show you the solution? Not even show you the solution.
Give you the solution?
No, no.
Yeah. No.
Solve their problem.
Solve your problem.
Like you would. I would ask people to come to the call beforehand with their problem and we would solve the full problem in 30 minutes.
That's pretty cool.