The 7 Archetypes of Storytelling

There are really seven storytelling archetypes. The first is overcoming the monster. Then you've got rags to riches. Somebody starts terrible and they end up on a real high note. The quest the protagonist must set out on in pursuit of a treasure or a place or a goal. You can make your customer the protagonist and your customer goes on a quest for transformation that is supported or helped or aided in by your product. Voyage and return. This person goes and travels to a strange place learns experiences and then comes back with a lesson. Lessons they've learned. You've got a comedy. This is all of your classic comedy movies where the protagonist experiences lighthearted confusing events. Tragedy. So many of Shakespeare's plays were tragedies. Rebirth. This protagonist goes through a transformation and ends up better at the end. We want our customers to go through this process of learning using our product, our service, being helped by maybe our company and coming out on the other side being better, being more successful.