The Exact Strategy HubSpot Used To Accelerate Growth

When you have a system, you have unfair advantage. And so the unfair advantage that HubSpot had was domain authority. We put content into the system. It ranks really rapidly. And sometimes we would look at the content we are creating, it would start to rank in the top of Google within 24 to 48 hours at times, right? And so we looked at all of the topics where we had keywords relevant to our customers where we were not already ranking and thought about, well, if we could just acquire the content versus waiting for us to like publish all the content, we would be able to accelerate our growth. And so we would look at sites and we would say, okay, this site is getting 100,000 visits to this content. Let's see what happens if we put into the system, do all the internal link and edit it so it meets our standards. What happens with that content? And what happened is we were able to 10x the amount of visits that that content got within like three to six months.