The Key To Being A Successful Creator

Someone has to be interesting. You have to have a point of view. And there are simple examples even in Taylor Swift. Kip, I'm with you. I've been a fan for a while, and if you go back, like, she got flack for cutting her bangs because people were like, that's not you. You're a country star. She was like, no, I can actually do pop. I can do folk, I can do rock. Like, she's done all of the genres now. And I think you need to listen to the people, the users, the consumers of your content. Or you could also say the algorithm. But you also need to be able to make a decision to be like, no, I think this is interest. I'm gonna work on this project for three months, even if my original tweet about it didn't get as much love as I was expecting.

I think that's the magical point in this stuff. It's like, you have to have a point of view, and your point of view shapes who you listen to.