The Lead: Meta's Reels Upgrade, Instagram Threads Analytics, and the TikTok Shop Boon (But Beware!)

This Week in Social Media Marketing, Meta has new AB testing for reels. You can now try out up to four thumbnails with the top performer auto displaying after a 30 minute test. Sadly, it's currently mobile only over on Instagram threads. You finally have a better way to see how your post is performing. You can now see who's reposted or quote posted your update by tapping your likes count. This makes tracking your reach and audience engagement that much easier. And TikTok shop is a boomin with some viral products making over $100,000 in sales off of one viral review. But be careful. In the rush to capitalize on this trend, there have been concerns about the app becoming too salesy and being flooded with potentially counterfeit low quality products, possibly making it a place where customers may question trust. I'm Tory and that's this Week in Social Media Marketing.