Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

The Marketing Genius of Taylor Swift

Name: The Marketing Genius of Taylor Swift
Uploaded: 2023-01-11T12:00:17+00:00
Duration: 58 s
Channel: Patrick Biddiscombe
Description: A short YouTube analysis by Patrick Biddiscombe (uploaded Jan 11, 2023) arguing that Taylor Swift uses cryptic, puzzle-like social media campaigns to…

11 Jan 2023 · 1 min

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A short YouTube analysis by Patrick Biddiscombe (uploaded Jan 11, 2023) arguing that Taylor Swift uses cryptic, puzzle-like social media campaigns to drive fan engagement and sales. The transcript cites specific examples: in 2017 she deleted her profiles then posted a snake video to announce an album; in 2021 she posted a vault-opening video that revealed scrambled letters for track names; for a recent release she revealed track names with a bingo-ball video (videos garnered over 74 million views) and sold four vinyl editions that assemble into a clock. The video concludes with marketing advice: focus on your newest release, hide Easter eggs to encourage deeper engagement, and offer extra value to dedicated customers.

Questions this video answers

Patrick Biddiscombe

January 11, 2023

Deleted her social media profiles and later posted a cryptic snake video that announced an album.

A video of a vault opening that revealed letters fans could unscramble to find track names.

Over 74 million views.

Chapters

This is why Taylor Swift is a Social Media Marketing Genius in 2017, with the world anticipating her sixth release, Swift deleted her social media profiles. A few days later on ig, she posted a cryptic video of a snake, forcing viewers to dig into what this could mean. It was an album announcement. Fans and celebrities started posting emojis of snakes in support of Swift's return. In 2021, she tweeted a video of a vault opening to reveal letters that fans could unscramble to find track names. For her most recent release, she garnered over 74 million views on videos, where she pulled out a bingo ball to reveal a track name on the new album. She then announced that the four separate vinyl editions of the new album can be put together to form a clock. Swift says she loves hiding updates and elaborate puzzles for her audience. As long as they still find it fun and exciting, I'll keep doing it. With all three albums becoming some of the highest selling of her career, not only do her fans find it fun and exciting, but they also find it engaging. What can we learn here? Keep the focus on your newest release. Ask customers to dig deeper into your campaign through Easter eggs and offer extra value to die hard customers. For more social media trends and insights, subscribe to the channel.