Patrick Biddiscombe argues that omnichannel marketing beats single-platform strategies. He recommends paid ads across Facebook, Google, Bing, Reddit, Pinterest, TikTok, and Snapchat, plus SEO beyond Google. Email still works: 319 billion emails are sent daily.
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319 billion
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The real solution for marketers and this is really the only solution is to take an omnichannel approach. So you got to do paid advertising. Not just Facebook and Google but Bing, Reddit, Pinterest, TikTok, Snapchat. You got to do SEO. Not just SEO on Google, but there's also Bing. If you're in the hospitality space, getting your listing for your home hire on Airbnb is considered SEO as well. These are all examples of SEO. When you're capturing someone on your website, you got to do phone number, you got to do push notifications, you got to do chat, you got to do email. You actually offer a lot of these products which is great and it works. And people always say, oh, no one opens up email. Email is dead. It's not dead. Email sent and received per day was 319 billion. Like just think about it. If it's dead, why are that many people sending emails still.