Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

The ONLY Gary Vee Marketing Lesson You'll Need

Name: The ONLY Gary Vee Marketing Lesson You'll Need
Uploaded: 2024-09-26T16:00:43+00:00
Duration: 55 s
Channel: Patrick Biddiscombe
Description: A short monologue arguing that businesses must adapt to changing channels and competitors; historical marketing examples (Yellow Pages alphabetical…

26 Sept 2024 · 1 min

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A short monologue arguing that businesses must adapt to changing channels and competitors; historical marketing examples (Yellow Pages alphabetical listings) illustrate that market-disrupting entrants have always appeared, and those who resist change become complacent and fail. The speaker emphasizes inevitability of change and criticizes companies that complain about new platforms or competitors.

Chapters

I don't know if people know this. The reason there are so many companies named AAA Cleaners, AAA Landscapers, AAA is because the Yellow Pages were the source of finding things and they did it alphabetically. And the people that own AAA showed up first. How about that for a history marketing lesson? It is what it is. Do you think that Hershey's is thrilled that MrBeast made chocolate? You think Gatorade is super pumped that KSI and Logan Paul made prime energy drink? Do you think that Kmart was happy that Walmart happened? Do you think that QVC is pumped that TikTok shop exists? Do you think that ABC was thrilled that Netflix happened? Do you think that Toys R Us was happy that Amazon had like, what are people talking about? Everything changes all the time, always and forever. And if you're crying that the thing that helps money is changing, well, then you're a hypocrite of the history of how business works. And here's what happened. You got fat and lazy and you're in trouble.