Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

The Only Strategy You Need To Build A Brand

Name: The Only Strategy You Need To Build A Brand
Uploaded: 2024-04-17T13:54:03+00:00
Duration: 36 s
Channel: Patrick Biddiscombe
Description: A short YouTube talk offering practical brand-marketing advice: focus on inexpensive, attention-grabbing tactics targeted at your ICP, repeat them weekly…

17 Apr 2024 · 1 min

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A short YouTube talk offering practical brand-marketing advice: focus on inexpensive, attention-grabbing tactics targeted at your ICP, repeat them weekly to build a real (“capital B”) brand, and allocate at least ~10% of budget to marketing experiments. Emphasizes consistent execution of anything that works and stacking experiments over weeks/months.

Chapters

What people get stuck on with brand marketing is like, oh, I got to do billboards or podcast ads or commercials. And it's like, you don't actually have to do all those things. You have to say, what is a different clever idea that I can afford to do that's going to get everybody's attention? And by everybody, just like you said in your icp, the people who would buy and consider your product, how can you get their attention that week? And then you start stacking that up over weeks and months, and you've built a real, not just mini brand, but a capital B brand. And that's, like, where the magic actually happens. The best marketers always put at least 10% of their budget into experiments. Right? You have to. But anything that works remotely, you got to do it every week.