George Hu, former CEO of Twilio and COO of Salesforce, explains the one question startups must answer: are you distribution-constrained or product-constrained? The answer determines whether you should focus on sales or product development, though most teams struggle to do just one.
We're having a conversation with this guy.
Named George Hu, who was at the time the CEO of Twilio. Before that, he was the COO of Salesforce.com he just sat down at the.
Table and he's like, all right, here's.
The first thing I need to know.
Are you distribution.
Constrained or are you product constrained?
Is your product good enough to sell.
To people and you just can't get it into their hands?
Or is your product.
Lacking the features and functions it needs to really have the proper fit in the market? You're just like, oh.
Geez, that is just like the perfect question.
And this is the.
Perfect question for any of these startups.
That you're working with out there.
If they're distribution constrained, then you're selling.
Them the thing they need.
If they are product.
Constrained, then you're not selling them the thing they need. The thing they need is focus.
To go get.
The product where it needs to be.
People are gonna be like, well, but you gotta do the two in parallel.
And you know, you can't just wait.
Till the product's ready. And I'm like, largely, you can't.