Patrick Biddiscombe breaks down how to write a cover letter that works: use the hiring manager's name, mirror language from the job posting, back up claims with specific examples and numbers, and show personality through stories about your work ethic.
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Do cover letters still matter? Yes. Here's a secret formula on how to write one that gets you that dream job. Don't start with to whom it may concern if you know the manager's name. The hiring manager's contact info is usually on the job posting, so use that instead. Next, review the job description and pull out exact phrases that highlight responsibilities you'll be able to successfully complete. Resist the urge to list out your skills and focus on why you're the perfect person for this role. Explain your qualifications by pointing to examples from your past work experience. Writing details about your work ethic and personality will help a lot more than just saying that you're organized. And don't forget to throw in some numbers. Employers love stats. Lastly, finish with a strong conclusion. If you re read your cover letter and get excited about the strong case that you're presenting, that's a green light to hit. Send.