Patrick Biddiscombe breaks down a CTA that pulled hundreds of subscribers: "Hate writing cover letters. We get it. Check out our newsletter for the latest and greatest job search hacks. Subscribe Today." It works because it's short, uses action verbs, creates urgency, and sounds like a real person.
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If you're trying to grow your email list but haven't had much success, I've got the secret sauce that'll blow your subscriber count through the roof. It's simple. Your calls to action need to be way better. Here's an actual CTA we've used to get hundreds of people to sign up. Hate writing cover letters. We get it. Check out our newsletter for the latest and greatest job search hacks. Subscribe Today. Why does this work? Number one, it's only 21 words. The more efficiently you communicate your idea, the better. Number two, Action verbs checkout and subscribe aren't suggestions, they're commands. Number three urgency. By saying subscribe today, we're telling people what they need to do right now. Number four tone A line like we get it adds a conversational and empathetic voice to your brand. If you want to learn more, check out the full video we did on this very topic. Mm, Bad idea.