Think Instagram Is Dying? Think Again!
25 Jan 2023 · 1 min

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Patrick Biddiscombe argues Instagram isn't dead for businesses, just shifted to ads. Brands should budget for Instagram ads while also building on TikTok and YouTube for organic reach.

Patrick Biddiscombe argues Instagram isn't dead for businesses, just shifted to ads. Brands should budget for Instagram ads while also building on TikTok and YouTube for organic reach.
Is Instagram really dying? The answer is yes and no. Let me explain. Sharing a photo with a thoughtful caption and a couple of hashtags used to be the foundation of many small businesses. Social Media Strategy for years, we've enjoyed having a platform that has helped us build our brands for free. Today, as Instagram has continued to make advertising a cornerstone of its business model, businesses must run Instagram ads to drive engagement and keep their pages alive. The app may be dying for creators who are simply posting to share their lives, but for brands, it's absolutely actually a great tool to have in your marketing toolbox. Users can follow, shop and engage with you all in one place. As a business, consider a monthly budget to run Instagram ads and continue creating content that puts your products and services out there. You can also download our free ebook that teaches you exactly how to use Instagram for business. I'll have it linked in the description box. Invest your efforts in other platforms too, like TikTok and YouTube, which still allow for organic reach. But if your question is.

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