This FAKE Influencer Cost Brands Thousands of REAL Dollars

This influencer made thousands of dollars on Instagram without even having real followers. Here's how 22 brands lost tons of money and how your business can avoid what happened to them. A UK based fashion designer named Jess boasted over 230,000 followers. With her large following, she booked over 22 brand deals, all at $1,000 a post. The problem? 96% of her followers weren't real. The IG star utilized bot sites and paid $2 to buy 1,000 likes or shares per post, giving her a profit of $998 per post. But these posts have the potential to reach only 4% of her expected audience. While just got to walk away with over 20k in deals, the brands lost out by paying for her influence. How do you as a business avoid situations like this? Use resources that will show you the influencer's engagement rate and audience quality score. Sites like hypeauditor.com or grin co can help you find this info very easily. The higher the follower count and lower the engagement rate, the higher the chance you may be dealing with some fake followers. If you like what you heard, subscribe.