This Is The Most Powerful Marketing Ad Of All Time? (Apple 1984)

Did you know this iconic Apple ad almost never happened. We shall prevail. In 1984, Apple was developing the Macintosh personal computer. They decided to produce a commercial ahead of its launch. In turn to ad agency Chayat Day, Hollywood director Ridley Scott was hired to bring out the vision inspired by George Orwell's dystopian 1984. When the ad was done, Apple co founder Steve Jobs loved it, but Apple's board did not. They even asked the agency to sell back the time they had purchased for it. Even though Apple's board didn't like it, the ad had to still run in the super bowl due to the agency not being able to sell back all the ad spots it had already bought. After airing, the ad's production value and riveting story made it one of the most talked about topics in America. Consumers flooded stores across the country when the Macintosh computers debuted the following Tuesday. Those consumers would go on to purchase $155 million worth of Macintoshes in the three months after the super bowl, all due to an ad that no one really wanted.