TikTok Ads For Business - Secrets To Go Viral!

Are you using TikTok to grow your business? If you didn't answer yes or you're like, am I supposed to, then make sure to keep watching so you can see exactly how and why it's an amazing app for business success. Hey everyone, It's Remy from HubSpot. Welcome back to the channel. Make sure to subscribe and click the notification bell for more videos like this. So TikTok has completely taken over the social media world and it's quickly becoming people's favorite app. It's actually loved by so many that you might have noticed other platforms rolling out features to compete with it. Features like Instagram Reels or YouTube shorts. Yeah, it's not a coincidence that other apps are picking up on the fact that short form videos are just trending more. So today I want to talk about how you can use TikTok ads to grow your business. I also have a free social media trends guide that's jam packed with helpful information from experts to show where you should either invest or pull back your efforts on social media. It has insights from companies of all sizes, so no matter how big or small your business is, you're going going to see what industry leaders have to say on what has worked for their social media success. You definitely want to get your hands on it, so I'll have it linked in the description box below, so make sure to check it out. HubSpot also has a free certification course that you can take to basically become a pro in creating a social media strategy. Once you get your certification, you'll have all the social media information you'll ever need to grow your brand, so I'll have that linked below as well. TikTok is unique because it allows brands to be more human, fun and witty with their marketing. Almost 50% of TikTok ads strike an emotional chord, so it's really the best app to keep things real and relatable with your audience. The best part about it is that the competition is still pretty low, so it's not that hard to grow your page and possibly even go viral if you're uploading consistent quality content. Right now it's available in 154 countries worldwide and has over 130 million active monthly users in the US alone. So let's talk about the kinds of ads that you can create on TikTok. There's in feed ads, top view ads, brand takeover ads, branded hashtag challenge and branded effects in feed ads are typically what you'll see most businesses using to promote their brand because they allow for more engagement from TikTok users. People can actually like, comment and share these. They also have a CTA feature where you can direct people to a landing page, a different account or or even an app download. Top View ads are what users see at the top of their for you page before the mindless scrolling begins. This ad format lets you have your video be up to a minute long. So they're really great for brand awareness since they guarantee a wide reach and a high number of impressions. The key to these kinds of ads is to make them really creative and engaging so that it leaves a lasting impression on people. Brand takeover ads are kind of similar to Top View ads, except with these users can't like or comment on them. These also appear first thing once you get on the app, but they're going to be a lot shorter or even just be like a static photo rather than a 60 second video. Usually larger brands use these because they're really great for directing people to internal or external landing pages. Branded Hashtag Challenge ads are different because these are a lot more engaging. These allow for creators to use your branded hashtag in their own video caption, which in turn brings more awareness to your company. It makes it really easy for users to connect with each other, but also with your brand. You'll usually see these on the Discover page in the form of a banner at the top. A company that recently used this kind of ad was Pizza Hut and they created the hashtag for you pizza to encourage people to share their own pizza recipe and then one lucky winner would get the opportunity to have their recipe featured on the Pizza Hut website nationwide for a limited time. Lastly, branded effects ads. With these you can create your own effects filters or stickers for people to use in their videos. And again, these are going to be really great for giving people the opportunity to actually engage with your brand rather than just watching an ad from you. TikTok is doing a great job in helping brands engage with their audiences and multiple creative ways while still giving you the results that you're looking for to grow your business. What I love about TikTok is that you can get on it and not be bombarded with overly produced content. So even if you're just a small business wanting to get started on the app, you can literally create an iPhone quality video and still have a massive reach and increase your sales. TikTok is known to be where a lot of trends come from, so once you see a new trend happening, take advantage of it, get creative and find a way to incorporate your own brand with it. See a new song trending, use it in an in feed ad to promote a new sale that's coming up for your brand. Have a new campaign launching. Partner up with TikTok influencers or even micro influencers to help get the word out. You can also link your other social media accounts on your profile like your Instagram or your YouTube. So it's a great way to grow your following across multiple channels. If you're using tech talk right now to grow your business, I'd love to hear what your experience has been like so far, so let us know down below in the comments. I hope you found this video helpful. Thank you guys so much for watching and we'll see you next time. Bye.