Build an email list to keep your audience if TikTok changes. Create a free guide or cheat sheet, promote it on TikTok with a clear call-to-action, then turn those TikTok ideas into longer newsletter content that links back to the videos for more engagement.
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What if you could keep growing your audience even if TikTok disappeared tomorrow? The secret is simple. Build an email list and here's how to do it. First, create a lead magnet. Think about something irresistible your audience needs. It could be a free guide, a cheat sheet, or a discount. Then promote it on TikTok using relatable, authentic content. Show the value of your freebie by sharing a quick tip from the guide and use a call to action like Want the rest of this? Download my free guide linked in my bio. Then repurpose your TikTok concepts into concepts for email newsletters. Create an email that goes more in depth on your most recent TikTok concept and link to that TikTok for even more engagement. An email list isn't just a backup, it is your most reliable connection with your audience and it's the way to Future proof your TikTok strategy. If you want more tips like this for getting more views on TikTok and future proofing that strategy, check out the video linked here for 17 more tips that can help your account start growing today.