A HubSpot marketing video (presented by Tory) summarizing survey results from over 1,000 social media marketers about platform ROI. It ranks Instagram as the top platform for ROI (highest engagement, quality leads, search and algorithm), Facebook second (widely used and strong for communities), YouTube third (quality leads, SEO benefits), with TikTok an honorable mention. The video also emphasizes tailoring content per platform in 2023 and highlights influencer marketing opportunities with small creators.
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When you don't have a ton of time or resources, every penny counts. So when you invest budget into a social platform for your marketing efforts, you need to know which one is going to have the highest roi. Don't worry, I have you covered. I'm Tory, a marketing manager here at HubSpot and by the end of this video, you're going to know which social platform has the highest ROI and get a peek at a social media trend you can start taking advantage of right now. If you want to follow along with the data I'm going to share or just want access to the complete thoughts of over 1,000 survey marketers for download our offer in the link below. Our team surveyed over 1,000 social media marketers around the world on which platforms see the biggest ROI for them. Here's what we discovered. Coming in third place with 14% of marketers saying it gave the highest social platform ROI. YouTube. YouTube is used by 55% of surveyed marketers, with 47% looking to increase their investment in 2023. Why is that? Well, two possible reasons include it's among the top three platforms that generate the highest quality leads and as the Internet's second largest search engine, YouTube can help improve your SEO and overall brand presence. It's a solid choice to invest marketing dollars into, but you are not here for solid choices. You're here for that roi. So let's keep going. In second place is Facebook. I know, I know, I know. People still use Facebook, but don't let public perception fool you. According to our data, Facebook is the number one used platform by social media market. It's also currently tied with Instagram as the 1 most effective platform for building social media communities. That's important because brands with an engaged social media community will win in 2023 with 90% of marketers saying building an active online community is crucial to a successful social media strategy. For those that don't know, an online community is a way for your brand to have direct access to customers. It's an opportunity to track common complaints, ideas for improvement and and provide your customers with a space to connect. The undisputed champion currently holding the highest social platform ROI is Instagram. Among our marketers, Instagram ranks number one for ROI engagement and offers the highest quality leads. It ranks number one on best search capabilities and most accurate algorithm, meaning your customers can both find your product and have an algorithm recommending the most relevant content to them. It also touts the biggest ROI specifically for influencer marketing. If you're a small business, influencer marketing is a strategy that you can't afford to miss out on. If you want to learn how to find the right influencers to drive sales without breaking the bank, check out my video on how to find influencers to promote your small business at a low cost. I know the doubts of not being able to hire a mega influencer with millions of followers are probably creeping into your head right now. But with 80% of influencer marketers choosing to work with small Creators While just 16% work with accounts with over 1 million followers, this is your time to get more for a bit less. As a quick bonus, coming in at an honorable mention is TikTok. I know, I know. It may be shocking that TikTok didn't make the top three for our highest ROI, but relatively speaking, the platform is still pretty new. According to our survey, while it has the fourth highest social platform ROI, it's tied with LinkedIn for the third highest engagement rate of our top three. TikTok is the new kid on the block that's slowly showing how powerful it is by being just behind our top three in some pretty major categories. Check out the data in the report for yourself to see which ones and with its 2023 prediction that TikTok will start to be a place for more actionable entertainment rather than a home for clickbait, it shows an opportunity for brands to both grab attention and earn trust. But remember, no matter which platform you choose, there's a trend you need to keep in mind. Resharing the same content across platforms won't fly in 2023. I'm talking to three types of social media marketer here. The ones who make content from scratch for each platform, the ones who share similar content across platforms with small tweaks, and those who share the exact same content across all platforms. In 2023, no matter which one you are, you'll need to double down on tailoring your content to the needs of each platform. Gone are the days of making one piece of content that can stretch across plat with no edits. With all that in mind, you now know which social platform has the highest roi. There are three things you need to do. Make sure you invest wisely, choose a platform that best suits your needs, and be sure to download our offer to check out a bunch of data from marketers who have already learned these lessons so you don't have to let their data inform your strategy. What social platform have you had the best ROI with? Comment below. Let me know. Don't forget to subscribe for more marketing insights. Until next time. Bye Bye. I can't find this client info.
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