Top 5 Marketing Strategies Of 2024 To 10X Business Growth

Using Heygin to create custom videos for different landing pages and product pages to increase conversion rate. Using OpenAI or one of the AI models to generate emails to increase your conversion rate. Could be using AI to recommend content on your website to drive conversion rate. Those are all examples of things that were near impossible a year ago and now are very possible. Today we are breaking down the most important channels in marketing. We're coming to with our power rankings of where you should be spending all of your time and money to grow your business. How much should be investing in AI? How do you think about investing in organic search? What about events? We're going to make sense of all of this for you. We're going to give you some practical ways to spend that time and money. It is going to be an awesome show. Let's get into today's episode. On today's show, we are breaking down where you should be putting your time and money when it comes to your marketing efforts. Every year, every six months, we do this debate of what we call the marketing channel power rankings. And the way that we are going to rank these is overall value and impact to businesses today. So for today's business climate, here are the channels that we think can have the most impact to support your growth and your marketing goals, which is largely to attract new customers, influence more people to consider your product, and then influence them to buy your product. Right. With that, now we're going to get into what those rankings actually are. And we normally always start with some honorable mentions. Kieran, when you and I go back and forth, what we talk about is like capital and time allocation. It's like, oh, we should be doing more of this thing, we should be doing less of this other thing. There's like a constant debate. And I know that if you're a marketer and you're watching this or you're a founder and watching this, you're having the same debates with your team all the time. And what we want to do is give you a cheat sheet to hopefully focus more on the actual marketing than debating where you want to put the.

Time and the money, where you should spend your time. The most important question to answer every single day of your life, personal and professional, am I spending my time in the right areas?

All right, so I want to start with some honorable mention suggestions that we can debate and get our final list of honorable mentions.

Right.

I'm going to say controversially that email marketing is an honorable mention. And the reason that email marketing, it's important you should do some of it. But it is not going to be the massive growth driver because it is a very old channel. Right. Like it's been around for a long time. It's got a ton of adoption. I think email marketing is an honorable mention where yeah, it should be part of your mix but it is probably not going to be a top five partner mix. I would say the same thing with SMS and WhatsApp. I would say messaging overall very important but not top five for me. And I think that's, that's where I would start with honorable mention. Anything else you would put in that honorable mention bucket, I think they're good.

The only thing I would say on email is for people, companies that were truly early on. AI outbound has been a real growth leverage for some companies. There were some companies that I've talked to, they were truly early on the AI and integrated it into their outbound prospecting systems. And actually their growth from those was pretty like not exponential but not iterative, like meaningful. Now do I think that that is a long term phenomenon? No. Like that will be saturated pretty rapidly as these kind of AI tools help most companies reach the same sort of level.

Here's my question for you Kieran, before we close that honorable mention. Does events make your top five? And when we talk about events, we're talking about event marketing, we're talking about hosting events to bring prospects or customers together and potentially like activating and sponsoring third party events. So we'll say the whole events playbook for marketers.

What if you just had a marketing playbook and didn't kind of isolate a community and just had like human to human interactions, like the human to human interaction team.

Because I think community online and offline community is what you're talking about.

Yeah, like I would. Because I think events are included in that, right? Whether even if it's a sales event like like early, when we were really early building HubSpot internationally, the sales events felt like community events. Like we had customers there, partners there, prospects there. HubSpot was the real, you know, poster child of SaaS and tech growth. Everyone loved HubSpot. Still do love HubSpot but like people were like excited just to show up. Right. I told my event story before where I got, I did tell that Swedish, Swedish event story before where people were tweeting you and like Halligan in my first couple of weeks where I ran an event in Sweden and, and I had like all of the show up rates averaged out across all countries in Europe because we were going around all countries in Europe and we hadn't done Nordics before. Actually we had done all the other countries in Europe and we hadn't done Nordics but I used the same show up rate. So I book a venue based upon registration minus who won't show up to get show up rate. Then you will include all those people. And back in those days people were flying in from the Middle east, people were flying in from all over Europe to come see HubSpot which was great, great time, great times. And dude, the Nordics people are so polite. They're such great people. If they say they're going to do something, they're going to do it. They're going to do it. And the short rate, like the average short rate, you go to the UK for a free event, the average rate, the average short rate for a B2B event is like 30%. You go to Nordics and it's like 80%. And so what happened was we couldn't have everyone at the event and I had to sit in the front desk and turn people away and say I'm sorry, I got it wrong, I'm sorry I'm got it wrong. And then they all started tweeting you and other people on the HubSpot. So suffice to say, whether it's events community, I think that they were, the categorization of like human interaction to me goes up in value with AI.

Right. So we're going to say on an offline community, so it's inclusive of events plus any online community you're doing customer webinars, things like that. Is that number five for you? I think it's number five for me. I don't know that it's not at the top, but it is. I do, I do agree with you that it breaks out of honorable mention status and makes a top five.

Yeah, it makes a top five and I think around five.

So on an offline community, number five. Now number four. Karen, I think number four is a real debate. Would you put product marketing at number four or would you put SEO at number four?

What do we have? So we, you have performance marketing, paid SEO, brand product marketing, I guess where would you put media?

So, so here's the thing, this is why something I think is gonna have to fall to honorable mention in this debate. I think you have kind of content marketing, slash owned media media. And we have to introduce a brand new one and that is AI conversion rate, like using AI, like aicro. So conversion rate optimization, which has always been an important channel and way to spend time and money in marketing. I Think has gotten so drastically transformed by AI more than anything else that I have AI CRO in my top two. I'm debating whether it's number two or number one.

But I, by the way, and by.

The way, media, what you talked about, we have to decide are we going to include video in that or is video its own thing. Last year video was in the top five on its own in the power ranking.

So we have search paid, we have media owned, we have brand, we have product marketing. I would put video and media. We could pull it out and say like. But then you'd have to pull out audio, right? You'd have like text, media, audio. It gets really, really, really weird. There are a bunch of other distribution things that maybe we just won't put in there because they're not applicable to all businesses. I think the conversation number four is more a conversation around product or brand versus product marketing and SEO. I would still always put my core, go to market, acquire customers, convert customers at the very top. And you have to be a very special company for those things not to be always the most important things.

I agree. Kieran, are you. You're aware that we have a rap, right? That we have a stigma about us. I think the rap is transparently that we hate product marketing.

Yes. I do not.

I don't like product marketing. We like product marketing.

I think product marketing. I put product market and if you go all the way back to my power law, it was like near the top. The reason I'm saying product marketing or brand, it's in the top five. The reason I would struggle to put it across above the core acquisition components is because the only companies that I think has the luxury of putting brand and product marketing above like core tactics to acquire, convert customers are companies with an incredible kind of freemium flywheel, which mean like a Dropbox or a loom or some of these companies where the product itself helped to acquire other users and they could step back and say, and they do. I will tell you that all of the companies I've spoke to, all of the companies I've been involved with, from advisory investing, where I see you, you're able to invest a little earlier in brand and product marketing and a little deeper in brand and product marketing is when you actually have this kind of product product acquisition loop going on where you actually have the product as a viral product, it acquires a lot of the users itself. Now, I still think product marketing brand will be a staple of any company's marketing strategy because it's incredibly important and will get more important as everything gets commoditized. But the reason I said, hey, I think the argument is between product and brand marketing is because if you argue against product marketing and search, to me you're debating whether you need to acquire customers or position your product correctly in the minds of your users. And I don't know if they're the same argument.

You're thinking about it like kind of a strategy and order of operations. And I was kind of thinking about it like in the totality of impact it can have on a business today, where would I rank it? Right? And I think if we're kind of using a blend of our two criteria, I think number four would be product marketing. I think it is still very important that you clearly articulate your, your product value proposition, who it's for, what it does. But it cannot be the number one thing that you spend time and money on. If it is the number one thing you spend time and money on, you're not going to be successful.

I agree. Look, there are certain brands. You and I have talked about them. We're hoping to get the marketer behind them on the show. Like if you look at Crocs, if you look at the Stanley cup, if you look at Terrence who Liquid dad.

Who did Stanley and Crocs and is now president of hey dude has an open invitation to come on the show. He is, he is. I want to talk to that would.

Tell you if you nailed your product marketing and product positioning, nothing else matters, right? But if you average it out across all of the companies, I think I would still put product marketing number four and put search somewhere higher.

I think, I think search is probably three, right?

Search is probably three. Where are you putting brand? I'm interested to get your narrative on.

Brand versus so this is, this is, this is the tough part of this conversation. If we're going to put product marketing four and we're going to put on and offline community five and we're going to put organic search, a search engine optimization, getting traffic from search engines and I would say all search engines, Google, Bing, YouTube, TikTok, whatever it might be. But like content that is for the purpose of generating search would be number number three. I think that means we have to put paid in honorable mention that paid. We are saying that paid performance marketing is similar to email marketing and messaging in that it's a core part of your strategy. It's just not a going to be a huge growth lever. It's going to be a maintaining your current growth trajectory. But you're not going to find a ton of upside and ton of improvement in performance marketing today. I think in the future paid will go up the list as new platforms open up. But, but today I think paid is.

Honorable mention that the returns are much more incremental, much more guaranteed, much more confined.

Not that because it's not a very important channel. It's because the returns are too predictable and too incremental.

Right, but still, it should be a staple of any marketing strategy or marketing plan.

Correct. Okay, so if we put, we put paid down there. If you're thinking for the, for the top two slots, we essentially have brand, we have owned media and I'll put podcasts, text and video in that owned media bucket. And we have AI conversion rate optimization, aicro.

I think AICRO is either one or two.

I think it's number one. This is what I would share for everybody watching. We have at HubSpot right now we have about 12 experiments in flight on Aicro. We have a huge amount of focus. We're doing weekly standups on it. We are deeply focused. And when it works, it works to a very high magnitude. Like that's the magic of it. It's not like a 10% improvement, it's like a 50, 60, 70, 80, 100% improvement. And that is a game changer to your marketing. The AI generated email to drive conversion rate that we're doing, for example, over control, it is converting 94% higher. So it's almost doubling the control in terms of conversion rate. And so because of the, and some of these experiments fail and you, you waste some time. But because the ones that work work so well, you can afford to have the ones that fail.

Right. The returns are just so outsized. Like if you actually compare it where you set up about paid, it's like paid as a known entity. Email is a known entity. Even with AI across email, you're probably still convinced confined within a range because the open rates, the click through rates, they're kind of somewhat, they're very stuck.

The, the margin of differentiation there is very low.

Does the AI change how you feel about email?

Aicro is applying AI to any of your channels to getting a big conversion rate upside. And so it's not. So what we're saying, if it's an honorable mention, you're probably doing it to some level. Right? It's kind of like, it means it's kind of like steady as you go work versus like oh, I might be investing more in it. You know, if it's in the top three to five, you're investing more or you're spending more time and effort on that thing. Right, right. So what we're saying is you kind of have your email program, but any more that you're going to invest to it is actually going to be an AI through conversion rate optimization.

And that's why, number one, that's number one for me. I think it is a moment in time where those results can be pretty significant because there's such a, it's such a new technology and so few companies are actually taking advantage of it. So I definitely would have that number one as well. Which means that we are, we should.

End up re ranking this list because I'm feeling very conflicted already, my friend.

Yeah, I'm feeling pretty conflicted because brand to me is pretty important. Owned media is pretty important. I think people will be screaming at.

Us going like here real quick, just for clarification for our listeners, are we gonna, are we counting social media, known media or we do we need to add a separate call out?

I would put it into media. I think I put it into media.

You'd put it into media. All right, so this is like creating owned content on owned and social platforms is our kind of media bucket. And where you spend time in there depends on your business and your audience. But it's like a bucket of like you have clever people making things to get organic attention for your business.

This is podcast, short form video and YouTube. Right. Like they're the places that actually have outsized returns or are the hard things to do. But if you can do them, it's really difficult for other companies to replicate because they're just the hard things to grow. Right. That's the things in the own media that I think are truly the question marks. Like should I really go after podcast short from video across social and YouTube.

Yeah. Depending on your business, you might throw LinkedIn or a couple other social channels in there because there are tons of tons of companies that do really well on social. So I wanted to call that out and make sure that social is a part of both B2B and B2C. This I would say these power rankings are a little bit more B2B than B2C but they're pretty close in terms of those two.

So I have thought about it and as unfortunate as this is, I think I'm going to have to drop events slash communities.

Oh, I thought you were dropping product marketing.

No, no, I'm a, I'm a big proponent of. I think product marketing is. I Think you should actually hire. Like, I think product marketing is incredibly important. Undervalued, gets diminished by execs all watering down the work that they're trying to do. But if you can get it right, it is a differentiation. Like, you, You've seen brands where you're like. And they've just nailed it. And you're like, it's a. You, you remember that brand. Like, you remember it because it's just positioned so perfectly and in a sea of, like, sameness. And we are in the sea of sameness. Right. I don't know. Like, you probably see it all the time. There's. You get pitch tools and things to invest in all the time. There's just like a sea of sameness. And the sea of sameness is, like, really accelerated. Like we were going to be in a tsunami of sameness.

Yeah.

And I think the product positioning really matters. And product marketing is more than that. Right. It actually helps launches. There's other things, but I think that is a really important thing to excel at.

Okay, so our honorable mention category now. And at the very end, we'll sum up all this is on an offline community. It's email and messaging, and it's paid performance marketing. And we're saying number five now. I think we're going to move product marketing down to number five. But product marketing has to be in the top five. And I agree with Kieran, because with AI and the cost of building products and businesses going down, especially in technology sectors, your ability to differentiate and position your product and launch products becomes very important. And so it has to be number five. The.

I'm putting it above brand, just so you know.

Oh, whoa. Okay, we got. We gotta have. We gotta have this debate. I'm. I'm putting. I would put brand above product marketing. So now we. Now we gotta have it.

I thought you would. I think your positioning is like, okay, like, give me your pitch for brand being a broad product market. And then remember that we've sectioned out media, which I think sometimes does get thought of as brand marketing as well.

That is actually my argument, Karen, that if you're gonna put media high on the list, that a really good owned media strategy drives in new customers, but also generates brand awareness. And so if you're putting that high on the list, you're saying you care and value brand awareness a lot.

True. Media.

And so you then have to value brand marketing a lot. And then the other argument is the same argument we made for product marketing, which is in a sea of sameness. You need to differentiate, be the lovable, interesting, different brand in your market. And that makes brand marketing really important. We could say that brand and product marketing are kind of a combo deal and they're four or five in whatever order. And we can argue about the order. But that is, that is how I think about them. I think about brand a little higher in that because I think brand is, it takes more time and effort to get right. And so I think you kind of need to put it higher up the list so that it gets the time and attention it needs to actually get your brand architecture right, get your messaging right, get your content right, do any brand ads you're doing right. All of those things.

My pitch is, and maybe it's overly logical and overly strategic is that if you had great brand marketing and per product positioning, you, you would probably not perform very well. But if you had great product positioning and per brand marketing, you would perform pretty well because the other channels will still drive like momentum around those things that see your position in and you would still probably, I think. So what's an example of that being.

What's an example of that being true?

Well, if you had great product positioning, if you like, let's say you had great brand marketing and lots of people came to your website and you're, you were positioned really awfully, then no one converts, right? No one actually buys your product, no one talks to the salesperson. If you had great product position in, then people still come to your website. Cause they're gonna find you through these other channels that we have stack ranked like search paid, they're gonna find you through own media. And so the position and the way that you launch and describe your product I think drives a lot of moment, will drive a lot of momentum for the company in a way where if it's not, it's a huge blocker where I think you can actually get a long, you can get a pretty good amount of the way in terms of growth without investing in brand until the date where you can really afford to do it. Well, that is my, that is my pitch.

Okay, let's let me, let me frame it this way and see if you agree that the more complicated your product, the more important product marketing is.

That's true. That's true.

Right. And so if that's, you like, look, if you have a Stanley cup, then brand marketing is way more important than product marketing. Right. But if you have a complex software platform or pharmacy lab product or whatever, like that's gonna, you're gonna, product marketing's gonna be Way more important. Right.

There's a two by two in there.

There. Exactly. That's, that's a whole nother show like and subscribe. This is the show brewing right there. So on average, because we're trying to do this rankings for all businesses, do you think there's probably more complex products than there are simple products? Right? Yes.

Yes. Yeah.

And so then you would put brand number five and product marketing number four.

Yes. Based on B2C, you reverse those and B2B would probably have that. Right.

I think B2B versus what you would just say simple product versus complex product. You'd swap those two.

I love it.

Yeah, yeah. But for the sake of representing the world, we would say brand number five, product marketing number four, organic search number three. We're saying own media, which includes video, podcasts, text, social, own media number two. And we're saying number one is AI conversion rate optimization. And I think last time we did power rankings we didn't have AICRO as a thing, we just had CRO. And I think CRO was, I think four, three or four. It was in the top five but it was not like number one. And so it shows you how the market is shifting, that the search disruption has. Search is still important, but it's not number one. And that the number one thing on this list. Kieran? I think if we do it right, whenever we do it, if we do it every three months, six months, 12 months should be the thing that represents the most opportunity for a marketer for the next six to 12 months.

Right, right, exactly.

And what we are saying is the thing that represents the most opportunity for a founder, marketer, business owner over the next 612 months is increasing your conversion rate through AI tools. And I want to give some specific, let's give some specific examples of that to close it out so that we can make it tangible for everybody. An example of that would be using Heygin to create custom videos for different landing pages and product pages to increase conversion rate. Right. And that might be pages that could now have a video that didn't. Could be a way of creating personalized videos for different types of visitors on your website to increase conversion rate. Could be using OpenAI or one of the AI models to generate emails, the actual email text for your sales and marketing outreach to increase your conversion rate. Right. Could be using AI to recommend content on your website to drive conversion rate. Those are all examples of things that I think we're near impossible a year ago and now are very possible and have real upside because they exist did you add anything else to that list?

I think for a lot of businesses, even the fact that you can have now a chatbot that acts like a human and that's like goes for companies of one person can do this, they can just use one of these chatbots. You can upload the content about your product, about your services, about your company and have that chatbot feel like a human and have live chat constantly on your website all the way through the customer journey. I think that works really well. The personalization of message and at scale works really, really well. Like wherever you're having to message customers, being able to message them in a really personal way works really, really well. So and I agree, I think that you can actually craft pretty incredible like BDR outreach programs through like video, a combination of video and text using AI.

So and yeah, we did a whole show on that. Go check out the prospect show we did.

The cool thing is all this stuff gets so much better with each model upgrade. And so if you do the work today and you have instrumented some of these things and they're like 20% gain, then who's to say that next time you just plug in the updated model, it's not like a 40% gain.

That's why AI0 is number one. Why media is number two is because Kieran and I are big proponents of personality led growth. That in the world of AI and conversion rate optimization and automation, the that you do need humans and storytelling to differentiate your product and your brand. And that's why those two things are kind of bundled at 1 and 2 because we think they go together and are very, very complimentary. SEO is still a massive way you get traffic because that's at number three. Number four is product marketing. And when it comes to product marketing, I'm always obsessed with the Ogilvy, David Ogilvy, who's kind of the Godfather mother of advertising. His quote around product marketing, which is the most important part of advertising is selecting what part of the product you're featuring. And you know, that's we've talked about a couple times. His most famous ad is the Rolls Royce ad which says at 60 miles an hour, all you're going to hear is the clock. And he chose to feature how quiet the car was, right? When you have a car, you could feature 100 different things. But the magic of product marketing is choosing what you feature and making that a highly differentiated car thing that your customer cares about. 5 brand marketing. And then we got honorable mention, we got email messaging on and offline community as well as paid performance marketing. Those are the power rankings for first half of 2024. Maybe we'll do an update in the second half. If things change a lot. We'll keep an eye out. Anything to else to add to the power ranking show. Karen, before we.

I will just because it's a good opportunity because you brought up David Ogilvy and I just love all of the kind of historical figures and marketing. I just want to again give a shout out to my favorite product position and strap line of all time from Rossa Reeves was an incredible advertising guru as well, which is melt in your hand, melting your mouth, not in your hands. Like I just don't think you can capture the the value of a product better than roster we captured in The M&M's ad. That ad. That ad and strap line has been running since 1950s. Like that is how you do repetition. And so there's. There's another person that people are really interested called John Caples. He actually invented the unique selling proposition. So like your usp, that's what he came up with it. And it just if you go back and read his things, it's a, it's the art of like focused on the benefit versus the features which you know, we talk about that in 2024. That was being taught back in the 1960s. So there's some like real incredible like learning all the craft from those historical figures.

Said said another way. Kieran, I think what you also are really advocating for is that if you're a student of marketing today, study the the future in the past. Not yet. Like I think most marketers get stuck in the present and get stuck in the minutiae of the present. And if you really want to transcend your career or grow a business much bigger than you think possible, you get really obsessed about what's coming in the future where there's upside. But you find the opportunities in the future through the patterns of the past. You study the people who've been great at marketing in the past. You understand that history repeats itself and you see new opportunities in the future.

And if you don't want to do that, guess what, Kip. I have a little custom GPT coming for all of our listeners that allows you to. That allows you to basically do all these things. It's got like a Claude C. Hopkins feature, David Ogilvy feature, John Capel's feature, Rosser Reeves, Seth Godin.

I cannot wait for us to do a whole episode on the custom and get it out to people. That is a tease. You're gonna want to subscribe to the show to figure out when we drop that and hit, like, subscribe. But it reminded me of the grind. Kieran. We talk a lot about the grind. You have to compound the results of stuff over a long period of time. But there's two steps in that grind. One is when it's going really bad and, like, it feels like you're moving really slow and not getting a ton of results, staying optimistic and, like, just literally day after day being like, I gotta do this, and if I do this enough day after day, it's gonna work. That's step one. And step two is when you get the high. Like, we just added like, 5,000 YouTube subscribers in, like a week. And for us, that's like, that's. That's doing really good. When you hit those highs, you have to get motivated by that and accelerate off of those highs. Right. And regardless of what channels you're talking about, I think those two mindsets are really important to be successful long term.

I think the first one is so important. I have had to learn that over time, which is when things seem like they're not going right. Like, just what are the solvable problems sometimes? Like, what is the solver problem that day? Like, if I just do this thing, I get a smaller degree further towards the goal that I have. And then you should celebrate the wins. Like, we've had a really Great Week on YouTube. We have been grinding it out on YouTube. You and I are determined to get to 100,000 subscribers. We've been told that you should just give up. Like, podcasts will not reach you, just not get there with a podcast. Like, very few podcasts would actually reach those numbers. We're. We're like 5,000 subscribers further towards that goal at the end of this week than we were the previous week. Right. And before that, we're looking at it and we're saying, hey, it's not going. Not going fast enough. And you find a couple of things. And that is like, embracing the grind. You know where. You know what? I've been deep into this past week where I've really, like, found my sweet spot in content at the moment. I have always loved movies. Right. This is just something that I've grown up with from a very early age. And I love. I love, like, the marketing craft. I love entrepreneurship. And so the fact you. You and I love the founders podcast. I've gone over and listened to every episode about a film director. So Steven Spielberg, James Cameron, George Lucas, Frank.

Frank, the Tarantino one was Wild too.

If you Tarantino. I just bought the book based upon. I've listened to it. I just bought the book. But that is an exact. They are an example of people who just embrace the grind, like doing the hard thing. And the amount of problems that they have to solve along the way to bring their vision to life is like unbelievable. Like George Lucas, I think he. The first Star wars drove him mad. One of my favorite lessons from Steven Spielberg was when he was creating Jaws or filming Jaws, the shark broke, right? They had spent all of their budget. They got this incredible mechanical shark. They called it Bruce. And during filming, the shark broke. Now, most people, they have spent all their budget on this thing. This was the whole centerpiece of the movie. They would just give up. They would just give up. Steven Spielberg is an incredible problem solver. He would go to bed at night, he would rewrite the script and he rewrote the script and to be. To feature yellow barrels, right? So if you remember in Jaws, he had these yellow barrels tied to the shark and that's how they would know Jaws was coming and where Jaws was. But the reason he did that was to solve the problem of actually having no shark at all. Just so you know, when you're watching shark Jaws, all there is is yellow barrels popping about in the sea. And I think that's an incredible lesson for everyone listening to this, right? Are you a problem solver or do you let problems stop you from doing the thing you truly want to do? Steven Spielberg is an incredible director and a successful person because he never let those problems stopped him from crafting the vision that he had. And Jaws is an incredible example of that.

That is a sick story of how you keep the grind going and you make progress no matter what. And if you don't have that mindset, somebody is going to beat you, right? Like, if you do not have the mindset of that, you are going to focus and make progress every day regardless of the impediments. Someone else is going to come out ahead and also comment below. Let us know if you take issue with our power rankings. Is there anything that you think we forgot or is there any order that you would shift around on the first half of 2024 power rankings? Thank you so much for checking out today's show. We'll be back again real soon with another episode. This data is wrong every freaking time. Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated. Whoa.

I can see the client's whole history. Calls, support, tickets, emails, and here's a task from three days ago. I totally missed HubSpot. Grow better.