Alex breaks down five ads that actually work: Nickels paper towels, Heinz ketchup, Mondo Pasta, Big razors, and Siemens washers. Each one uses a different tactic, from showing instead of telling to unexpected placements, to grab attention and hit you emotionally.
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Hi, I'm Alex from HubSpot and today I'm going to talk to you about persuasive advertising. If you enjoy this video, don't forget to like it and subscribe to our channel. Post any questions or suggestions you have in the comments below. Let's get started. As marketers, we know that if we want to persuade an audience, we need to evoke an emotional response from them. But how do you actually do that? In this video, we'll analyze five persuasive advertising examples and teach you the techniques each of these brands use to grip their audience's attention. Showing not telling your audience about your product's benefits is one of the best ways to capture attention and get an emotional response. Obviously, nickels paper towels can actually turn grapes into raisins, but this ad highlights the product's absorbent powers in such a clear and clever way they didn't even need to write a single line of copy. In relation to food, the word hot has multiple meanings having a high temperature and being spicy. Heinz brilliantly used the connotation of high temperature to highlight the spiciness of their ketchup, and this clever, persuasive advertising technique helped them instantly attract people's attention. With this crafty use of guerilla marketing, Mondo Pasta perfectly aligns their copy with their creative the guy slurping the noodle literally can't let go because the noodle is a rope tied to a dock. By designing such a visual, unexpected and literal ad with a seemingly one dimensional prop, the audience's eyes can't let go of this ad either. Another example of guerrilla marketing. Big takes advantage of an unkempt field to highlight the power of their razors by mowing a small strip of grass on a field. This ad is an unconventional, simple and innovative way to catch people's attention and spotlight their razor shaving capabilities. Siemens Skillful Ad shows the benefits of their product by unexpectedly placing their washers and dryers in a library to show you that they're so quiet even a librarian wouldn't need to shush them. Looking for even more advertising inspiration? Click the link in the description to learn more. Thanks for watching. If you enjoyed this video, be sure to like it and subscribe. Let me know how you're doing in the comments below.
