Top Digital Marketing Trends you Should Consider in 2023

Hey everyone, it's Hermi from HubSpot. Welcome back to the channel. In this video, I'm going to talk about six digital marketing trends that you need to know about and that are happening right now in 2022. We're a couple months into the year and digital marketing has experienced some changes. The good news is that you don't have to hop on all of these trends all at once to see results for your business. But I definitely recommend you grab a pen and paper and jot down two or three of these trends that you can go all in on for your business. This year, HubSpot actually has a digital market marketing course that you can take for free to broaden your skill set and learn about things like ad strategies, optimizing your website and growing organic followings for your business platforms. This course is great, especially for trend number three that I'll be talking about later on in the video, so make sure to check it out. The link for it is down below. All right, so trend number one is influencer marketing. You've probably already heard about this, but I can't stress enough how influencers are essentially the new digital ads to to invest in. In 2021, influencer marketing was a 13 billion dollar industry and it's expected to reach over $84 billion by 2028. This is great news for marketers and business owners because there are now thousands of influencers all over the globe that you can partner with. No matter the size of your budget, depending on who your target audience is, you'll want to choose your influencers wisely to make sure that they are worth investing in. And before reaching out to influencers, you'll want to determine what your budget is and and who you think that budget would align with. A great way for you to figure out if an influencer is a good fit for you or not is to ask for their media kit. A media kit is basically an influencer's resume. You'll be able to see things like the rates that they charge for posts across their different platforms, their demographics, past brands they've worked with, their engagement rates, and so much more. From here, your team can decide if they want to give the green light to move forward. Let's face it, people trust people more than they trust brands. And if you can work with an influencer that has a dedicated audience, you can see some major ROI from collaborating with them. Influencer marketing is big and it's going to keep getting bigger. So make sure you're investing in your brand by increasing your influencer marketing budget this year. Trend number two have the Human in Mind over the past couple of years, brands have realized how important it is to be more personable. When you think about how companies used to market their products or services, it was all about being buttoned up and super professional. But if you scroll through social media today, you'll see that brands have shifted away from that and now have stronger brand voices. They understand now that they're making sales to other humans behind the screens, and aggressive marketing tactics just won't cut it anymore. One of my favorite TikTok accounts that's seeing tremendous growth by doing this is Duolingo. Duolingo is a language learning platform and they currently have 3.4 million followers. Just by adding humor to their marketing strategy, not only does their team create entertaining TikTok content creating, but they also engage with regular user accounts by leaving funny and witty comments. Their team noticed an increase in the amount of people reporting that they downloaded their app after seeing their content on TikTok. So it's safe to say that this part of their strategy is staying. Or to put it in TikTok terms, the brands that get it get it and the brands that don't, don't. If you're able to be relatable to your audience, they'll try and trust your products more. Moving on to trend number three, organic content. The algorithms have gotten smarter and quality organic content is important to keep up. Organic content is very effective because brands and customers can learn about each other simultaneously. If potential customers found your brand through paid advertising and have any questions, they'll stick around for the long haul. If you're communicating with them via your organic content Regularly, remember that HubSpot course that I mentioned earlier? That course will help with this. It's a great introduction to digital marketing because it goes in depth on things like finding an SEO strategy that fits your business, creating quality content, developing successful marketing strategies, and so much more. These are all things that you need to know about when creating your organic content, because, let's be honest, algorithms are always changing. Many businesses that move online have no idea where to start, and they end up not seeing the results that they want. This course will set you up for success, and after you've learned all of this valuable information, you can plug in your new strategy into HubSpot's marketing plan template, which is also free to download. So that way you can stay organized and on top of your game this year. I'll have the links to these down below.

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I can see the client's whole history. Calls, support, tickets, emails, and here's a task from 3 days ago I totally.

Missed HubSpot grow better. Moving on to trend number 4 and this trend is here to stay Conscious Marketing it's one thing to be conscious as a brand, but it's even better to be conscious and active about it. Consumers care about the brands that they support and buy from, and something that they really value is transparency. How are you making the world a better place? Are you environmentally conscious? Do you have recycling stations in the workplace? Do you participate in local or global social projects? There's many ways to be more conscious as a brand, whether it's in the workplace or outside of it. Many companies are now aware of the importance of diversity in the workplace, but also in their ads and campaigns that their customers will see. Brands like Nike and Dove have been doing this for the past couple of years, and smaller brands are catching on and incorporating this into their strategies as well. Being transparent used to be about not masking prices or sharing company performance, which are still very important things to be transparent about. But the consciousness has expanded and this is an important trend to maintain long term for overall company success. Trend number five Offer Freebies have you ever been to the grocery store and they're giving out free samples of food? People swarm because they love free things, especially if they're hearing about your product for the first time. When coming up with a marketing strategy, keep this in mind for things like campaigns, sales, sales, or upcoming holidays. An example of something you can do is offer free shipping on an order of X amount of dollars or offer a free product with any purchase. A 2021 article titled the Psychology of Free said that free things are considered to have a higher value because the risk of dissatisfaction and value for money is eliminated. When consumers are given free gifts for spending a certain amount of money, they feel rewarded. If you don't sell products, you can still do this by offering free services like a free consultation or a webinar or a course. You know, like the HubSpot course linked in the description box. The last trend I'm going to talk about in this video is live streaming. When you're creating your content online, it's important to have a variety of still images and videos on your pages. But a popular trend that not many brands have taken advantage of is live streaming. This trend ties in the first five trends together because you'll be able to do things like partner with an influencer to do a live stream for you. Have a team member run a live stream to interact with your followers in a real human way while establishing your brand's voice at the same time. Be transparent and you can announce any sales or freebies to your loyal customers that are tuning in. With apps like TikTok, Twitch and Instagram, where live streaming plays a big role in how brands sell products and communicate with their followers, right now is the perfect time to try it out for your business. With Instagram's updated Live Shopping feature, you can even pin specific products that you want to promote and sell to your customers that are tuning in. I'll have an article linked down below if you want to learn how to do this step by step. So those are six trends happening right now in 2022. I hope you guys enjoyed this video. Let me know your thoughts on these trends down below in the comments. Let me know. Thank you so much for watching and I'll see you next time. Bye. But a popular trend that not many Brent brands. I was on a roll, okay? Literally on a roll.