What is HubSpot?

Patrick Biddiscombe explains HubSpot as a unified growth platform with three hubs: Marketing, Sales, and Service. Built on a free CRM, it helps businesses attract customers, sell efficiently, and turn them into promoters. Start free and scale as you grow.
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Today, starting a company has never been easier, but growing a company has never been harder. The problem is that short sighted tactics that used to work, things like forcing deals, sending spam, and growing at the expense of your customers, doesn't work in a world where customers know they have options. Today, word of mouth is more important than ever. If your customers are happy, they stay longer and refer their friends, but if not, they leave and tell the world. This means if you want to grow, you need to invest in creating a great experience. We call this Growing better. And we built HubSpot to help you do just that. HubSpot's growth platform helps you build a flywheel for growth with everything you need to market, sell and service your customers the right way, all in one place. With Marketing Hub, you can attract more of the right people by creating and sharing useful content, running tailored ad campaigns, and engaging with leads through personalized messages. Sales Hub gives your sales team everything they need to sell in a more personalized and relevant way that's better and more efficient, not just for your sales reps, but your customers too. And Service Hub helps you engage engage with your customers, guide them to solutions, and turn them into promoters who help grow your company even more. And the best part? It's all built on HubSpot's free CRM, which brings everything together into a single shared view of all of your customers. And because HubSpot is a platform, it easily connects to other tools and other parts of your business. HubSpot works for businesses of every shape and size. No matter how small you are now, you can get started with HubSpot for free. And no matter how big you become, HubSpot will grow with you. With HubSpot, you won't just grow bigger, you'll grow better and you can get started for free today.
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