HubSpot Video is a native video hosting tool that lets you embed videos across emails, web pages, and landing pages while capturing leads through in-video forms and CTAs. Track viewer interactions with Video Events to trigger workflows, add captions for accessibility, and measure performance with built-in analytics.
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Video is one of the most powerful tools you can use to connect with your audiences online. In fact, across the board, video leads as the most effective content format with the highest roi. While most businesses are excited to dive into video marketing, it can be challenging finding a video solution that integrates seamlessly with your existing tech. That's why we decided to develop a built in video solution for our HubSpot customers. Enter HubSpot Video HubSpot Video is our native video hosting tool that enables you to embed marketing videos across online channels. Available for those with Marketing Hub, CMS Hub or Service Hub Professional accounts or above, implementing videos throughout your customer journey is now easier than ever. Let's explore how HubSpot video works Upload and manage your videos in the same place your other content lives HubSpot's files tool. You can also upload videos from within the content editor. HubSpot video allows you to add videos across your content, including emails, website pages, landing pages, blog posts and knowledge based articles. While videos can help attract quality leads, HubSpot Video enables you to convert them too. This tool will support your lead generation efforts as it allows you to incorporate in video CTAs and forms. This way you can turn a viewer's passive experience into an active experience. HubSpot Video has also released accessibility features such as captions and subtitles. Upload captions so that viewers can follow your video's audio through on screen text or include subtitles that translate the video's spoken language into the viewer's native language. HubSpot Video Events have also entered the automation playing field. HubSpot Video Events track your contact's interactions with your videos, which you can use to create a list or trigger a workflow. This allows you to automate actions or send messages based on a contact's video interaction. Most video solutions will require you to upgrade accounts if you exceed your video limitations. This can become pricey or difficult to navigate, especially when seasonal campaigns fluctuate your HubSpot needs. HubSpot video allows you to purchase capacity packs in app. This makes it easy to grow your video efforts at the click of a button. Finally, review and analyze the performance of your videos, all within HubSpot. Evaluate your video metrics from a page, post or article's performance details, or review video interactions from individual contact records. You can also uncover how your videos impact your overall business results by creating custom reports or attribution reports. Say goodbye to switching between marketing tools to implement or analyze your video efforts. With HubSpot Video, incorporating video content has never been easier Check out the link to learn more.
