What is On-Page SEO? (Beginners)

Hey everyone, it's Remy. Welcome back to the HubSpot YouTube channel. Today we're going to talk about on page SEO, what it is and how to get it working for you. Search Engine Optimization, or SEO, helps you stand out and gets people to your webpage. And in a world where 70% of marketers see SEO as more effective than pay per click ppc, it's never been a better time to optimize your site. If the world of SEO is new to you, or if you're looking for ways to level up your SEO game or we're offering a free SEO starter pack. In this pack you'll find ways to increase Your Traffic in 30 Days and Myths to leave behind. Check it out down below. Okay, so on page SEO is the process of optimizing front end and back end components of your website so that it ranks in search engines and brings in new traffic. Simply put, it's the process of optimizing or making better your website so that people find it when they search for specific keywords. On page refers to optimizing content elements, site architecture and HTML that visitors can see on your page. This is different from off page SEO where the elements aren't always visible. The more optimized your site is, the higher up it will appear in search and the wider your nut will be for ranking with different search keywords. So how do you do this exactly? Step one is to have high quality page content. Yes, we all want our content to be high quality, but this means something specific when it comes to on page SEO. Your content tells both search engines and and the people using them what they can find on your website. Knowing which keywords to use can help guide you to using them on your site. Doing some keyword research on Google and looking at competitors pages is a great place to start. There are tools that can also help you narrow down which keywords to focus on, like ahrefs. For a closer look into how to best leverage Ahrefs to pick your keywords, check out their video linked down below. Once you have your keywords, decide how your page's content will fall into your buyer's journey and search intent Stages in your buyer's journey will include the awareness stage which could be through your blog posts or homepage the consideration stage which could be through a buyer's guide or about page on your site and then the decision stage which can include product pricing or contact pages. Now it's time to write or update the content that brings people in. Some best practices for writing high quality content are add engaging and relevant visual content. Use short and long tail keywords where you can actively solve your audience's problem, make shareable content and last but not least, optimize for conversions with CTAs to your offers or product pages. Before we move on to step two, Using on page SEO isn't something that you have to do alone. It can be overwhelming to deal with so many terms and keep so many things in mind when building your site. Luckily, HubSpot has a course to help you understand and conquer on page SEO. You'll get a chance to learn in depth ways to make your site stand out and get the results that you're looking for. Check out the link to that down below and it's 100% free. Moving on to step number two we're going to look at page titles and Headers to look at the title and headers, we're going to get a little technical and look at the HTML of your site. I promise this won't get too technical. So here we go. You can view the HTML of any site you're on, even this one, by going to view Developer and then view Source at the top of your screen. You can also just hit Command option and you the page titles on your website or Title tags are one of the most important parts of SEO. They tell search engines and people what to expect when viewing your site. Adding a few keywords into your title and keeping them to 70 characters are great rules to keep in mind. Headers like titles can help inform people coming to your site and can help search engines better direct those people. Your headers should include keywords that are different from what you use in your title and should be more specific than what the title of the page is. Think of the header as a funnel getting people to even more specific info on your site. Now that you have your titles and headers, we can move on to step three. Meta descriptions. Your meta description is the text that shows up right underneath the title when a search happens. It helps expand on the title and can be a deciding factor if someone will click onto your site or not. Meta descriptions can also be used with social media underneath posts. To get the most out of your meta descriptions, keep them under 160 characters and 120 for mobile. Make sure to use your keyword phrase and use a complete sentence without any special characters. A meta description should begin to explain what someone might see if they click, but leave them wanting a little more.

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Missed HubSpot grow better for step 4 let's look at how to get the most out of the images on your site Choosing the right images that complement your website and product is a great way to start, but just choosing the right images won't necessarily get search engines to notice your hard work. Image alt Text or alt Tags is just like SEO for your images. It's the words that appear if an image fails to load. With more than 38% of search engine results being for images, getting your images front and center can help direct people to your site. There are a lot of ways to adjust the text attached to an image, whether it's in a blog post or part of the site itself. HubSpot's CRM makes it incredibly easy to adjust your image alt text and you can check out the link to that blog post down below. Once you can access the text, write a description of the image that is shorter than 125 characters. It should describe the image specifically and it should be tied to the content it's connected to. Now, your images won't just look great, they'll also help increase traffic to your site. And that brings us to our final step number five and one that is worth taking your time with. Internal Linking Internal linking is when you have a link that leads people to another page on your site. This can help guide people from one piece of information to the next. The more you link to a specific page, the more important it looks to search engines. A good way to build your links is to take a page that you think is the most important or useful and see how many ways you can link to that page from other pages on your site. It can be helpful to create a map of your site with bridges as links between different pages. The more bridges that you build, the longer someone will be on your site and the more notice that search engines will give it. So those are the five steps to optimizing your on page SEO. The more you incorporate these steps, the higher you'll appear in searches and the more traffic that you can expect. If you want to know more about other on page SEO tips and like mobile responsiveness, site speed, etc. Leave a comment down below and let me know. I hope you guys enjoyed this video. Thank you so much for watching and I'll see you next time. Bye.