This content was created by Patrick Biddiscombe. This content was uploaded by Patrick Biddiscombe. This is a YouTube video titled "What is the Clubhouse App, Should Marketers Care?" created on March 26, 2021. It features Tory explaining the Clubhouse app, its rapid growth, and its potential benefits for marketers, highlighting its exclusivity and the opportunity for brand-audience connection.
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Bonjour people of the Internet. Tory here and I'm going to explain what Clubhouse is, how to join, and why it could be a gold mine for marketers in less than 60 seconds. Let's go. Clubhouse is an invite only app that allows users to launch or drop in on audio only chat rooms with like minded people. It's like always having a front row seat to the best conversations on topics you actually care about. To join, you need two things. An iPhone and an invitation from a Clubhouse member. VIP status here people. I got a question. Yes, you handsome stranger with a mustache and a question. I'm in marketing. Why should I care about Clubhouse? Isn't that just for influencers and celebrities? Well, in just a few weeks, Clubhouse has jumped from 600,000 to 8 million active members, gained a $100 million valuation, and hosted some of the world's top thought leaders, from Gary Vee to Oprah, providing a whole new level of possibility for connection between brand and audience. All while you're still trying to figure out if Clubhouse is even still worth your time. It is. Anywho, if you like what you heard and you want to hear more, subscribe and hit the bell to hear more. Adios, people. Until next time.