Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

What You Don’t Know About Gen Z #DigitalMarketing

Name: What You Don’t Know About Gen Z #DigitalMarketing
Uploaded: 2024-01-20T13:00:36+00:00
Duration: 20 s
Channel: Patrick Biddiscombe
Description: This content was created by Patrick Biddiscombe. This content was uploaded by Patrick Biddiscombe. This is a YouTube video titled "What You Don’t Know…

20 Jan 2024 · 0 min

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This content was created by Patrick Biddiscombe. This content was uploaded by Patrick Biddiscombe. This is a YouTube video titled "What You Don’t Know About Gen Z #DigitalMarketing" created on January 20, 2024, discussing digital marketing strategies for engaging Gen Z on platforms like YouTube, Instagram, TikTok, and Snapchat, emphasizing the importance of engaging content over mere presence.

If you're a digital marketer, you need to know that Gen Z loves platforms like YouTube, Instagram, TikTok and Snapchat, with 35% of them spending more than four hours a day on the platforms. But here's the twist. They're scrolling more and posting less. This shift is critical for brands. It's not enough to just have a social media account anymore. What matters most is how you use it. Engaging content is key.