Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Why Every Marketer Must Become A Content Creator

Name: Why Every Marketer Must Become A Content Creator
Uploaded: 2023-11-10T12:01:01+00:00
Duration: 26 s
Channel: Patrick Biddiscombe
Description: Speaker argues that paid advertising is becoming commoditized—reducing differentiation to budget—and that major platforms (YouTube, TikTok, X) are…

10 Nov 2023 · 0 min

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0:26

Speaker argues that paid advertising is becoming commoditized—reducing differentiation to budget—and that major platforms (YouTube, TikTok, X) are structurally favoring creators by incentivizing in-platform content creation. The speaker's central claim: marketers must transition into skilled content creators to succeed.

Paid advertising is getting commoditized to a point where the only thing that will really matter is, like, the budget and the. And when you look at all of these kind of platforms that are growing in popularity, the YouTube, TikTok, all of these platforms, even Twitter, slash X, they are favoring creators and they want you to stay within their platform and they want you to. They're incentivizing creators to actually create content within those platforms. And I think it forces every marketer to become a creator and to be really incredible at content.