Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Why LinkedIn is CRUCIAL for Your B2B Business

Name: Why LinkedIn is CRUCIAL for Your B2B Business
Uploaded: 2024-01-08T12:00:17+00:00
Duration: 31 s
Channel: Patrick Biddiscombe
Description: Jamal from HubSpot introduces why LinkedIn matters for B2B companies and argues that posting once a day (two to five days a week) is not sufficient by…

8 Jan 2024 · 1 min

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0:31

Jamal from HubSpot introduces why LinkedIn matters for B2B companies and argues that posting once a day (two to five days a week) is not sufficient by itself. He frames LinkedIn as a large professional social platform with 740 million active users and says businesses need a comprehensive content strategy to attract business-minded followers and customers.

Questions this video answers

740 million active users.

One post a day, two to five days a week.

Chapters

One post a day, two to five days a week. Is that all you need to do with LinkedIn? No. There are plenty more places to post content on LinkedIn. You need to get serious about this. You're embarrassing me. What's up? It's Jamal from HubSpot. In this video, I'm going to teach you how to create consistent and compelling content for LinkedIn so that your company can attract business minded followers and eventually customers. With 740 million active users, LinkedIn has grown from a website for job seekers to a complete social media platform that professionals use even when they're not on the hunt. That's why a comprehensive content strategy on LinkedIn is crucial, especially if your business is B2B.