Why Prospecting Will Become Commoditized

We know historically that when tactics become really cheap and really easy, they get saturated. And that's the path that we are on. And normally when some part of a go to market gets really cheap and really saturated, the value shifts to another part. If this really takes off, then most quality companies in a category will have consideration because they will be able to reach everybody in their target market pretty cheaply. And like people will be like, I've gotten like 10 AI calls and emails and stuff. I know you exist and I know like the two bullet points of what you do right? And so what's going to be important then, baby? Do you have a great product? Do you have a high nps? You have a killer brand that people love and talk about and are people going to see you outside of their inbox and outside of their phone? Because if those channels are all super commoditized, then they're going to want to see you on YouTube, on social, in IRL situations and building great brands, having personality, having a killer and easy to use product, those are the things that's going to matter.