A look at how the Stanley cup became a viral sensation and what B2B companies can learn from that momentum. The speaker uses TikTok trends to show how products spread through culture, then asks how to replicate that reach with salespeople instead of consumers.
Chapters
How do you win the Internet with this idea? And winning the Internet is if you're a consumer after literally winning the Internet. Like, Kieran's drinking out of a Stanley cup right now. That guy freaking won the Internet. He took over TikTok for, like, a year and now has brainwashed an entire society to buy these stupid cups. Right? And it's just, like, because he won the Internet. If you're talking about B2B, you're talking about the Internet for, like, your specific audience. So for this example, we'd be talking about how do you win the Internet for salespeople? So if a salesperson is consuming content online, how are, like, the vast majority of them seeing your message, seeing what you're trying to do? Right.