Consumers now expect messaging and instant responses. Chatbots automate tasks inside messaging apps, skip the friction of app downloads, and connect to CRM systems to personalize conversations at scale. Traditional channels like email and app downloads are losing ground.
Chapters
If you're not building a bot, you're already behind. The age of robots is now. And the more people interact with them, the more they'll realize the value of humanless interaction. But what exactly is a bot? A bot is a computer program that automates certain tasks, typically by chatting with a user through a conversational interface. Bots plug into messaging apps, apps that have even surpassed social media platforms in usage, and play into a large shift we're seeing in consumer behavior. People shop and buy in a world of immediacy. Messaging is how they communicate. Having an app won't cut it anymore. Today half of smartphone users Download a whopping 0 apps per month. Bots meet users where they already are. No app download or URL necessary. That's the superpower of efficiency. There's no complicated phone menu or ill informed service repair by chatting in a familiar conversational interface. Bots ask what they need to understand and solve a problem. Nothing more, nothing less. Then when bots are linked with a CRM, they get even smarter leveraging past conversations to personalize their responses to your unique situation and preferences. At a time when app downloads, click through, rates and email efficacy are all decreasing. Bots offer businesses the opportunity to have one to one conversations at scale and for customers, a better way to interact with brands.
