Patrick Biddiscombe walks through ChatSpot, HubSpot's AI tool, to write a blog post from scratch. He shows how to set up templates, define your topic, and adjust the output to match your brand voice.
Chapters
Wish you could write your blog posts faster. Chatspot lets you use AI to create blogs in a fraction of the time. Let's say you want to write an article introducing cybersecurity best practices to startups, and you have a free guide with more info that you want them to download. To get started, click the Templates tab, then click Marketing and select Generate Blog. From the list, you'll see text boxes for your company name, blog topic and what you want your audience to do after reading the company name is straightforward enough, but the most important text box here is the Topic section, because this is how you'll instruct the AI what to write As a quick tip, when you're using AI to write content, be sure to provide specific and detailed instructions. Rather than stop at a short phrase for a topic, take it a step further and define what kind of blog you want in detail. To make the blog truly original and helpful, you'll want to contribute your own ideas versus having the AI come up with everything.
The third box is where you'll define the Call to Action or cta.
Since we want readers to download a cybersecurity guide, let's add that here. When you're ready, submit the prompt and check out the result. To finish this out, go ahead and copy and paste into the website or blog of your choice. Or you create a blog draft right inside of HubSpot.
You may want to add personal stories, adjust the tone, or simply include relevant data points. The output provided by chatspot provides an excellent starting point to speed up your process. Your creativity and expertise are what make.
It unique and valuable.
Beyond the factual data, consider adding statistics and graphics as well. Now what if you want the blogs to match your writing style or brand voice without needing to fix it each time? If you click your profile in the top right right and click Chat Spot Settings, you can put a few blog.
Samples to the text box here to help personalize Chat Spot's results. Start writing your next blog post at ChatSpot AI.
