Pete CrosbyCEO, Revelesco · Ask me about delivering predictable, scalable, repeatable revenue.

As a CEO, how to communicate with 3 critical audiences during a crisis.

10 Mar 2026 · 1 min

Watch on YouTube

0:54

In this YouTube presentation, Pete Crosby advises CEOs on how to navigate a crisis by tailoring communication to three critical audiences: the board, the internal team, and customers. He stresses the urgency of increasing the frequency of board updates and delivering concise one‑page memos that outline revenue concentration, client dependencies, infrastructure exposure, and possible scenarios. By proactively informing the board, a CEO can preserve or even boost board confidence, turning a potentially destabilizing situation into an opportunity for stronger governance support. The talk frames these recommendations as essential components of a broader crisis‑communication strategy.

Chapters

So with all this instability, what do you do as a CEO? How should you be responding to this? And it's quite frankly, you have 3 audiences. These are 3 different conversations: your board, your team, and your customers. So for your board, if you haven't been doing this already, I highly recommend increasing the update frequency that you have immediately. I think if you're in a situation where your board is coming to you and asking, what's our geopolitical exposure here? What is it that we should be expecting? You're already behind the 8-ball, right? So being able to send a one-page memo is really important. So what's your revenue concentration in the region? What is your client dependency in these affected areas? What is your infrastructure exposure if you have that? And so being able to talk about the different scenarios that might happen and what it is that you will be doing to respond to them should they take place, because board confidence, they, they lose it when they're surprised. But on the other side, if they see a proactive CEO, that's when you have an opportunity to gain that confidence.