Pete CrosbyCEO, Revelesco · Ask me about delivering predictable, scalable, repeatable revenue.

Only 5% ?! Let's find your top 100 Ideal Customer Profiles

6 Aug 2026 · 1 min

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1:07

In this video, a Revelesco representative (Speaker A) explains the company's Ideal Customer Profile (ICP) framework used to pinpoint the top 100 prospects that would be most receptive to their value proposition. They applied the framework to their own business, generating an initial list of 530 companies that they could confidently solve critical pain points for. The goal was to narrow this to the 100 most valuable targets. During the analysis, they discovered that only 5% of the 530 companies had female CEOs. Motivated by this gender disparity, Speaker A announces a mission to identify outstanding female CEOs and invite them to a gathering in Tarifa, Spain, to discuss collaboration and value creation.

Chapters

So one of the frameworks that we use at Revelesco with our clients is to help them identify the top 100 list of ICP prospects that if they contacted could absolutely not say no to their value proposition because they add so much value to them and they really solve their most critical biggest pain. Anyway, Pete and I decided that we were going to do that for ourselves the other day, so we first of all went through our whole framework, which I can share with you. And after, what we came up with was a long list of 530 companies that if we contacted, we know would definitely— we would definitely be able to solve some pains for them. But we wanted to reduce that down to see who were the real top 100 that we could really add value to. Anyway, out of that list of 530 companies, would you believe it? Yes, probably. But Only 5% of those companies had female CEOs. So I am on a mission to find outstanding female CEOs and invite you to Spain, to Tarifa, uh, and we would love to speak with you.