The C-Level SaaS Marketing Strategy Masterclass: building a business to last

The one question you need to ask yourself is, am I using marketing as a strategic lever? If the answer is no, if you're unsure, or if you've got it nailed, there are valuable takeaways in my masterclass. The reality of modern marketing is high complexity and many moving parts. We can track more data points, but without a strategy, we're looking at the wrong data and misinterpreting what it means. Money on short-term paid media, and time not building the clear, authoritative reputation the business needs to sustain a growth trajectory. This has created a vicious cycle that is self-reinforcing and preventing marketing from fueling business growth as it should. The one thing a CEO needs for successful marketing is to broaden the view and understanding of what to expect from marketing. 70 to 80% of the buyer journey happens before a prospect is is ready to talk to sales. So marketing has a big job to do. Hi, I'm Catherine Torrence. I'm a revenue specialist at Revalesco. My mission is to help companies turn marketing into fuel for business growth.