A short behind-the-scenes YouTube case-study (by Peter Szabo) showing a Facebook ad campaign for a millionaire client. The presenter reports spending under $1,500, testing 10 separate ad sets, and achieving cost-per-appointment figures shown as $54 and $86. The funnel uses a case-study video leading to an application form that charges $25 to start; applicants with budgets below $5,000 are disqualified by the questionnaire. They report paying $150–$200 on average for a highly qualified appointment, closing roughly 1 in 5 appointments, implying customer acquisition costs of about $700–$1,000 to acquire a $7,000 sale.
Questions this video answers
Less than $1,500.
10 ad sets.
$54 and $86 (cost per appointment).
$25 to get an application started.
Applicants with a budget below $5,000 are disqualified.
Chapters
I don't have much time, so let me just take you behind the scenes and show you this campaign. This is one of our millionaire clients. We spent less than 1500 bucks. And here you can see some of the campaigns. So the cost per result. 54, 86. These are cost per appointment. Now here's how their funnel works. Let me actually take you deep inside, show you the ad sets. Number one, we tested 10 different ad sets separately. We saw that these ones are not converting too well, so we just focused on these. Let me take it for example in this one and actually show you the ad. This is nothing held back. So preview, let's take a look at the ad right here. As you can see, the ad is pretty simple. It's all about high ticket, getting more sales calls. As you can see, the engagement is phenomenal. Like a lot of likes, comments, and we didn't spend that much money on traffic. And let me actually show you the funnel. Okay, let me quickly bring it up. So this is a little funnel we helped him design. It's a case study video with a bunch of amazing testimonials. Like, you know, this is the bottom line. If we want to help somebody, you need to be great at what you do. For example, this one of our clients is amazing at what he does. So this is why it works so well. So when you click here, it's going to take you to an application form. And we just spoke to our client. I'll put a screenshot in here. And he said he's paying $25 to get an application started. Now there's an actual very smart algorithm in the questionnaire application. So anybody with a budget below $5,000 get disqualified. And anybody with a budget higher than 5,000 bucks, and that's a good fit actually get to book a session. So that's why the cost per conversion is a little bit higher here. So let me explain that they spend on average 150 to $200 to get a highly qualified appointment. And if they close one in five, you can see that they spend anywhere between 700 to $1,000 to acquire a $7,000 sale. So thank you so much for watching this quick video. That's it. Bye bye.
