What is MEMORY FLIPPING and why should you do it?

14 Jan 2020 · 13 min
12:31

Speaker Peter Szabo explains “memory flipping,” a three-step personal-change technique: (1) identify a problematic memory by asking how it manifests, the emotion it provokes, and the earliest memory of that feeling; (2) desensitize the memory so it no longer produces strong emotion (he says this can take ~5–10 minutes for a memory); (3) flip the memory by creating a new, positive/synthetic narrative that changes beliefs and behavior. He illustrates with a childhood "lollipop" anecdote linking a feeling of worthlessness to adult self-sabotage, and frames memory flipping as the path to increased self-worth and improved life results; he also promotes a paid course with detailed instruction.

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