Peter Lohmann asks whether a waitlist helped a company grow to 700 doors or hurt it. The founder says most customers hated the long waits and wanted service in days. He thinks the waitlist cost them more clients than it gained.
the psychological impact here of something you can't have, suddenly you want it more, right? I was curious if you saw that as being instrumental in your growth to 700 doors. Was the psychology around the limited availability, or do you think you reached 700 doors despite the fact that you were losing clients to the waiting list?
If I had to say, I would say despite for sure. There's a couple of people that were like, oh my gosh, I can't wait to get on your waiting list. But by and far, the large amount of people, they're like, why can't you just get this done in a week or in a couple days? Like, why just Get your stuff together. And so, yeah, no, we've definitely lost more than we've gained, I believe.
