Top property-management firms spend 3.7% of revenue on tech while struggling ones spend 8.7%. The difference isn't less technology, it's using it smarter. CRANE members track this through Profit Coach, which analyzes their financial data to find efficiency gains.
as you spend more on technology and as you start to spend more on AI-specific type technology, are you getting a return for that investment? What we found is this really interesting stat that the highest profit companies in the crane community spend about 3.7% of their revenue on technology compared to low profit companies spending 8.7% of the revenue on technology. So parse that all. Like the best companies in property management aren't spending no money on technology. They're spending plenty of money on technology, but it's working really, really efficiently for them.
The takeaway I want you to hear on this is one, that's an interesting finding. And, you know, we're discussing that inside of CRANE. But the other is this is a type of insight and discussion that our members have access to through our partnership with Profit Coach. The Profit Coach team dives into CRANE members' financials aggregated and talks about trends, talks about what they're seeing, talks about opportunities. So this is just another example of, yes, we're about time time freedom. You can't really take a vacation if you're not making money. So we're going to help you be profitable as well through our partnership with Profit Coach.
