Peter Lohmann and a colleague discuss when property managers should present pricing packages: during the sale, 30 days after purchase, or on annual anniversaries. They explore whether to bundle services or list them separately, and how different managers approach their offerings.
during the sales process originally, or 30 days after purchase, or on their annual anniversary date? Like, we got to be able to put some of these things together and make a compelling offer.
I love that. This is a really rich topic. I think there's a couple of things that are happening here. One is packaging. Packaging is not the complete picture, but it certainly is part of it. And we can demonstrate that it's not the complete picture because what's not happening here is that every property manager is offering the same thing, and some people are just charging the same thing, and some managers are including everything in that same And others are putting distinct line items associated with services.
