YouTube short by Peter Svenning arguing that scaling to millions requires the opposite of 'work harder': focus on fewer, higher-paying clients. He illustrates with a coach who moved from 30 clients at $200 each to working only with top clients and raising rates to $2,000.
What would you need to charge to work with only your five dream clients? But there's one final shift that took me from thousands to millions. And it's the opposite of what every business guru tells you. Working harder won't get you to 5 million. This will. A coach came to me exhausted and said, Peter, I have 30 clients paying $200 each. I'm burnt out. I asked her one question. What if you only worked with your two top five clients? She panicked. I'd go broke. But we raised her rates from 200 to 2000. Yes, she was terrified.
